If you have decided to that you want to purchase countertop mats, you'll need to know where to put them. Before placing your order, take the time to do some informal research. It will be to your advantage to see how other companies are using their mats.
The next few times you purchase gas, go into the station to pay rather than at the pump. Look to see if there are coin mats on the counter. If you find counter mats, check to see what the company sells. You may even want to take extra time to really investigate the format and text. We would even recommend you research the company's website if one is listed. You can learn a great deal about what works and what will only be a waste of money.
If you frequently sit at the bars when you are out, look where your drink is set after it is made. Does the bartender standard or perhaps magnetic counter mats? This variety is usually just a logo for a specific brand or drink. Pay special attention to the product and its availability in the bar.
When you shop at a convenience store or pharmacy, check for countermats. If there is one, ask the cashier if the product is available near the register. Consider if you are drawn to that specific brand or item. Does the cashier place your change or credit card receipt on the coin mats? This would help draw attention to the image.
If you are comfortable asking, try talking to the manager of these stores and bars. Ask counter mat questions that you think may help gain a better understanding of what works. Paying extra attention to your surroundings will be valuable when designing your own version. A little personal research will go a long way.