Even if you are convinced that purchasing a set of mats is a great idea for your company, you still need to know where to put them. Before you buy a counter mat, it is a good idea to think about where you usually find them around town. Here is a list of common places where a countermat may be used:
- Gas stations
- Fast food restaurants
- Bars
- Convenience stores
- Pharmacies
After seeing that list, you should have started thinking about the products or services you want to advertise. Companies that deal with car parts or accessories usually like the connection to gas stations. People who are paying at gas stations most likely have a car. When they see the change mat advertisement, they are already thinking about their own car.
Owners of fast food chains or a franchise like to use our insert mats. This allows them to display menus or featured items in their countermats with ease. The information is protected from food and spilled drinks, while also allowing them the ability to frequently change the display sheet.
Companies that deal with beverages (alcoholic or not) love the convenience of advertising in bars. When a bartender sets a drink on change mats, the patron will most likely look at the coin mat when picking up the glass. If they did not purchase a beverage with your product this round, it will be on their mind next time around.
Convenience store and pharmacy counters are a great place to advertise your product if the store carries it. Nothing beats a classic point of purchase advertisement. Placing a mat with your product here is simple and durable. The same is not always true of card board cut outs or other paper goods.
Now that you have read a bit about different popular locations, you should start to think about your product or service. Where should you place your change mats? Is your company more suited for a restaurant or a gas station? Are your clients going to be hanging out at a bar or shopping at a pharmacy? Knowing the answers to these questions will really help you get the most out of your counter mat.
Learn more about making the most of your countertop mats.
